Skip to main content

Rob Herzog

Rob Herzog

Vice President, Research Operations

Office of Sponsored Programs, Institutional Review Board, Research Finance, Office of Research Integrity and Compliance

Rob Herzog


Rob Herzog serves as AdventHealth’s Vice President of Research Operations and the Nicholson Center, providing administrative oversight of all research activities as well as clinical and surgical training and education, in support of the Chief Scientific Officer.  AdventHealth Research Institute is the largest footprint for clinical research throughout the 49-hospital, 80,000 employee national AdventHealth system. His scope includes the clinical research operations for fourteen different research departments across Central Florida, including Cancer Research, Cardiovascular Research, Neuroscience Research and the Translational Research Institute for Metabolism and Diabetes, with a total portfolio of more than 500+ active clinical studies at any given time.  During his tenure, Rob has established new infrastructure to facilitate high-impact clinical research including launching the Office of Sponsored Programs, the Office of Research Integrity and the Center for Collaborative Research, a core service designed to leverage the scale of the AdventHealth System-wide ‘data lake’ with the goal to use rapid learning to advance discovery and improve the health of our communities. The Nicholson Center is a 54,000 sq/ft advanced medical learning facility equipped with multi-specialty, state-of-the-art equipment to provide comprehensive clinical and surgical training. This high-tech learning and simulation center has grown extensively to support a collaborative teaching environment that brings together global professionals to foster ongoing learning and medical innovation.

Rob began his career with AdventHealth in 2004, advancing to the role of Administrative Director for the Neuroscience Institute before moving into his current position in the Research Institute.  He has served as an instructor for AdventHealth’s leadership development training, launched multi-agency pilot programs to improve the health of the Central Florida community and supported grass-roots innovation through the Community Health Impact Council (CHIC).  Rob is a board member and current Vice Chair of BioFlorida.

Prior to joining AdventHealth, Rob spent four years as the Director of Operations for Coventry Healthcare, Inc.  He earned his Bachelor’s and Master’s degrees in Virginia, attending James Madison University and the University of Virginia, respectively.

Rob enjoys forging relationships with AdventHealth’s 225+ clinical investigators, striving to link their innovative spirit with industry and academic partners to achieve the shared goal of transforming healthcare for the sake of each patient that we serve.